Ebook Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk), by Delbert I Hawkins, Roger J Best, Kenneth A Coney, De
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk), by Delbert I Hawkins, Roger J Best, Kenneth A Coney, De
Ebook Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk), by Delbert I Hawkins, Roger J Best, Kenneth A Coney, De
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Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
- Sales Rank: #2203074 in Books
- Published on: 2003-03-12
- Original language: English
- Number of items: 1
- Dimensions: 10.30" h x 1.20" w x 8.00" l,
- Binding: Hardcover
- 768 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Informative
By RoseGarden
This book is very informative...I would recommend it if you are a grad. business student (e.g. MBA or MA MGT) because there is a lot of general info. which is necessary to know throughout the program. This book is not specific to one class (as are most text books), but can be used periodically throughout the entire program of study because it is very versatile.
0 of 0 people found the following review helpful.
Fast delivery. Brand new condition
By Peluca
Brand new condition. Fast delivery
0 of 0 people found the following review helpful.
Five Stars
By Chevy1128
Perfect
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